Mercedes-Benz USA x Stranger Things

As Art Director for Mercedes-Benz, I led the creative concept and visual direction for a Halloween promotional shoot supporting the final season of Stranger Things.

Featuring Jamie Campbell Bower and the Mercedes-AMG GT 63 S, the campaign fused cinematic tension with high-performance luxury. Inspired by the show’s dark, atmospheric tone, we crafted a moody visual narrative using dramatic lighting, shadow play, and restrained red accents to echo the intensity of the series’ final chapter.

The result is a bold, culturally relevant campaign that positions Mercedes-AMG at the intersection of performance, storytelling, and contemporary pop culture.

Photographer: Alex Bernstein
Post Production: Ruben Alvarez
Photographers Agent: Kathryn Tyrrel O'Connor 
Production: Katherine Prato Productions