Our unique paths in life take us to uniquely beautiful places — and people. For pride 2025, we positioned Mercedes-Benz as a partner on life’s journey. In collaboration with Indonesian-based artist Andhika Ramadhian, we told stories about queer people finding connection in a strange, beautiful world.

2025 for Merkley and Partners.

Made with Alex Ngo and Brian Chau. Creative Directors: Chris Bosler and Joe Rinaldi.