Mercedes-Benz USA’s "Driving Your Future" is a corporate social responsibility initiative focused on empowering the next generation through education, mentorship, and safety programs.

The brief called for a logo redesign adapted for a white background, removing gradients, incorporating corporate fonts and brand colors, and introducing a distinctive imagery element aligned with the brand identity.

The redesigned logo integrates Mercedes-Benz corporate typography and brand colors, complemented by a refined track-arrow motif that subtly offsets the word “future,” evoking a sense of precision, momentum, and forward progression.

Applications

2024 for Merkley and Partners.

Creative Directors: Gabi Hastings and Kirk Mosel