Dewey’s

Bringing a local brand to a National audience

My Role

Art Direction
Strategy
Motion Design
Experiential

Timeline

Three Weeks, Team Project

Nothing ages like a fine recipe, and Dewey’s has been perfecting theirs for the past 90 years. Their Moravian cookies are made with fresh ingredients that you could find in your own pantry. A recipe like that never needs to change. So while the world thinks it needs what’s new, we think it could use a little more old. Dewey’s cookies are Fresh from Way Back When.

Out of Home

Social Videos

Radio Spots

Dewey’s Drive-In

Dewey’s was founded in 1930, which was the Golden Age of Hollywood. In a nod to their beginnings, Dewey’s will have pop up activations across the US where they will host drive in movie nights. Movies from the Golden Age will be featured and Dewey’s products will be available at the snack bars.

Dewey’s Delivery

Nothing compliments a cookie like a cold glass of milk, so Dewey’s will deliver out of state deliveries in an old fashioned milk delivery truck. In addition to complimentary milk with their orders, customers will receive their Dewey’s in a limited edition Art Deco style tin.

Created with Corey Hambley